Allianz Worldwide Care has changed its name to Allianz Partners, and its international health and life insurance products and services are now being promoted under the “Allianz Care” product brand.
As international health and life specialists, Allianz Partners will continue to provide health insurance and services to the staff of multinational organizations as well as private individuals and their families living abroad, the company said in a statement.
“The world is changing at a fast rate. Businesses want global solutions and consumers want likable brands that are digitally appealing,” said Ida Luka-Lognoné, a board member for Allianz Partners and CEO of International Health.
“For these reasons, we are creating a more personal, modern and colorful brand and identity which is also digitally friendly,” Luka-Lognoné said, describing the new brand as less corporate, less formal and more accurately reflecting the “warmth and personal touch of the interactions we have with our customers.”
“We have a new name and branding, but our commitment to caring for our clients around the world remains exactly the same. As before, our primary focus will be on ensuring that we deliver world class international health insurance products and services that meet the needs of our clients and partners,” she added.
This brand evolution is part of a global strategy which will be implemented across all business lines of Allianz Partners over the next two years.
Source: Allianz Partners